Lévy lends a hand to Make-A-Wish Foundation with interactive holiday greeting

The latest holiday greeting from Publicis Groupe CEO Maurice Lévy is less end-of-year message and more interactive game - with a charitable twist.

Publicis Groupe CEO Maurice Lévy’s holiday greeting took a comical – and interactive – turn this year, doubling as a game in which smartphone users can pick out stuffed animals positioned around his virtual office.

Spoiler alert: things almost go awry when the game’s carnival claw grabs Lévy’s beloved candy jar.

There’s a charitable element to the greeting, as well, with the Paris-based holding company making a donation to the Make-A-Wish Foundation as part of the initiative.

Some quick stats on the interactive video from Publicis:

  • 290 sub videos are part of the interactive experience;
  • Engineering and testing the carnival claw took a month;
  • Publicis claims it is the first YouTube game controlled by a mobile or tablet device, which was a technology developed by France’s DigitasLBi.

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