Topdeck Travel hires Thinkhouse to tap into youth travel market

Topdeck Travel, a tour operator for 18- to 30+, has appointed youth comms agency Thinkhouse to lead its PR strategy and build a stronger connection with the UK's youth travel audience.

Topdeck: 18-30s travel operator has appointed Thinkhouse PR
Topdeck: 18-30s travel operator has appointed Thinkhouse PR

Thinkhouse was appointed following a three-way pitch and is the first agency to work with the company. The partnership kicked off with a socially led campaign involving the world’s first Snapchat travel show, ‘Topdeck Snaps’, hosted by YouTube star James Hill.

The agency will continue to boost awareness of the brand using the company’s social and digital channels.

Emily Cramp, managing director of Thinkhouse UK, said: "Topdeck is a great addition to the Thinkhouse stable; the ambition is to shake up the youth travel market and produce incredible work. We’ve kicked off with a ‘world first’, and will continue to work alongside the Topdeck global team to drive a communications strategy that is exciting, relevant and firmly rooted in social and digital activity."

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