Using the hashtag #Holiday360, the agency will ask consumers to create a ‘360° selfie video’ that captures the holiday season in their city.
The campaign aims to increase engagement and collaboration between Lenovo and its social community, by capitalising on the selfie trend. According to Twitter, the term ‘selfie’ received 92 million mentions among its 284 million active users in 2014, a 500 per cent increase over 2013. Google estimates that more than 93 million selfies are taken each day.
Consumers can share their selfie videos on Lenovo’s Facebook, Twitter or Instagram, along with their name, country and city, and the hashtag #Holiday360 and tagging @Lenovo. The brand will curate uploads from across the globe into a video compilation.
#Holiday360 is the fourth instalment in a series of multi-platform activities launched by Lenovo.
Rod Strother, director at Lenovo said: "This campaign is globally accessible, taps into current online behaviours and fits perfectly with Lenovo’s brand identity. We’ve found that our community enjoy sharing their own content with us, and as such, campaigns like this where fans are empowered and can express their creativity generate high levels of participation and engagement."
We Are Social’s creative director, Sharim Gubbels, said: "Selfies have kept evolving over the years, and in this case we wanted to shift the focus to the festive surroundings as much as the people themselves. It’s fascinating to see how different countries and cultures celebrate the holiday season; Lenovo will help its community create a truly social, global celebration."
The agency has created a 'how to' promotional video, which you can watch here: