Digital Realty appoints Lewis PR for European drive

Digital Realty, a data services firm, has extended its relationship with Lewis PR for a European campaign.

Giles Peddy: Lewis PR’s UK group managing director

The agency already works with the company in the US and Australia, and has now been appointed to work on the account in the UK, the Netherlands and France.

Lewis PR will be responsible for driving the global comms strategy, by increasing brand awareness, producing creative content and an integrated campaign spanning the US, Europe and Australia.

The campaign will include digital and traditional channels, as well as audio and visual content creation. The aim will be to drive understanding of how data centres sit at the heart of today’s business environment.

Giles Peddy, Lewis PR’s UK group managing director, said: "The data centre is at the intersection of so many of the innovations defining this technology generation. Some businesses are adapting quickly to the multi-faceted demand of cloud, mobility and the Internet of Things, and others aren’t.

"We’re really excited to be working with a market leader like Digital Realty to tell the story of how our society is being redefined within these networks."

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