Your call: How can brands stop shooting themselves in the foot on Twitter?

Best Buy became the latest brand on Thursday to apologize for creating content in poor taste, after it tweeted a self-referencing joke about the true-crime podcast Serial.

We deeply apologize for our earlier tweet about Serial. It lacked good judgment and doesn’t reflect the values of our company. We are sorry.

— Best Buy (@BestBuy) December 11, 2014

What’s the best way for major brands to avoid such social media faux pas? More, less, or smarter oversight of social media accounts? Have your say in our poll below.