NEW YORK: Burson-Marsteller has brought on Steve Naru, FleishmanHillard’s global media relations practice leader, for the new role of head of US media relations, effective next month.
Naru, who started his civilian PR career at Burson in 1989 after 10 years as an officer in the US Army, will also become an MD in the firm’s US corporate and financial practice. He will report to Alan Sexton, US chair of the corporate and financial practice and New York market leader. Gary Koops will remain global media relations head at Burson.
In addition to working on new business efforts and "ensuring the highest caliber of media thinking and execution," Naru will take on a mentorship role for staffers of all levels, explained Burson US CEO Michael Law.
Earlier this month, FleishmanHillard’s corporate communications head for EMEA, Nick Andrews, said he is moving to the firm’s London office after spending two decades in Brussels. Fleishman UK MD Richard Kanareck resigned in November, while former deputy GM of Fleishman New York Heidi Hovland became global CEO of DeVries Global last month.
Naru praised the vision for Burson put forward by Sexton and Law and called corporate and financial services two of his "sweet spots."
He said he did not know whether Fleishman has replaced his role. Representatives from the Omnicom Group firm were not immediately available for comment.
During his time at Fleishman, which he joined in 2006, Naru worked on accounts such as AT&T, Monsanto, Barnes & Noble, Coty, Lenovo, Huawei, and Hyatt.
Before that, Naru worked at Rensselaer Polytechnic Institute, where he served as interim VP of strategic communications and external relations. He also previously served as head of global media relations at Thomson Reuters.