CANNES, FRANCE: The Cannes Lions International Festival of Creativity named FleishmanHillard Asia-Pacific president and senior partner Lynne Anne Davis as its 2015 PR jury president on Thursday morning.
She led the PR jury at the Spikes Asia Festival of Creativity in 2013.
"PR is at the heart of the world’s greatest campaigns," she said in a statement. "It’s a highly dynamic discipline that is constantly elevating its power by making emotional connections, revealing human truths, opening minds, touching hearts, and inspiring action in groundbreaking ways."
Davis began leading Fleishman’s operations in Asia-Pacific in 2001 after previously heading up its Hong Kong office. She joined the Omnicom Group firm in New York in 1990.
Terry Savage, the festival’s chairman, pointed to a growing number of women who will lead juries at next year’s event in a statement issued Thursday morning.
"This year, it is particularly exciting to see so many women numbered among that elite group," he said. "We are looking forward to a time when there is true gender balance in the industry and this will be unremarkable, but in the meantime, the female representation is something that we are passionate about."
At this year’s event, the festival clarified that Fleishman was the first PR firm to win a Grand Prix, the Lions’ top award, when it was recognized in 2010. Edelman had claimed the distinction earlier that week when it picked up the trophy for its work on Chipotle’s The Scarecrow campaign.
WPP Chief Executive Martin Sorrell said this year that ad agencies are better at "packaging" their award entries at Cannes, leading to more wins for them versus PR firms.