FA Cup travels to South Pole to tell 'adventure story' in Mischief PR campaign

Mischief PR has launched a campaign, #FACupAdventure, to celebrate the history of the football competition.

FA Cup: Trophy travelled to the South Pole to launch storytelling campaign
FA Cup: Trophy travelled to the South Pole to launch storytelling campaign

To get fans involved in this season's competition and celebrate the FA Cup's 143-year history, the trophy travelled to the South Pole with adventure photographer Martin Hartley on his latest assignment.
Hartley is working with the FA throughout the 2014/15 season to capture the story of ‘the adventure of the FA Cup’.

Fans will be able to submit their own FA Cup adventure pictures taken from match days via Twitter, using the hashtag #FACupAdventure, to be included in an FA Cup 2014/15 Adventure Book.

Hartley said: "The similarities between the adventures I go on and the FA Cup are clear to see. Both provide edge of seat moments, victory against the odds and heartbreaking moments of being so close, yet so far away.

"Taking the FA Cup to the South Pole was a truly exciting and unique journey, but it is just the beginning. I look forward to seeing what football fans up and down the country capture at FA Cup match days."

Fans who provide content will have a chance to win prizes throughout the competition, including tickets to the FA Cup final. Younger football fans will be given the chance to take the FA Cup on a series of their own adventures including taking it into school or having a sleepover with it.

Entries for the competition can be made via the FA Cup Facebook page.

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