The government-supported Diplomatic Academy of the Caribbean located at the University of the West Indies opened in May. Fortitude’s brief is to help the academy project its image globally and communicate and market its training modules to the wider Caribbean and beyond.
Fortitude co-founder Paul Baverstock, who was formerly strategic comms adviser to the UK Conservative Party, told PRWeek that the consultancy was appointed following meetings with Trinidad & Tobago’s minister of foreign affairs Winston Dookeran.
"We are helping him create the communications narrative and strategy for the Diplomatic Academy of the Caribbean," said Baverstock. "The idea is to really drive radical thinking so they address some of the real problems of economic and social development in the region."
Fortitude will also work on the Caribbean Future Forum, a major conference taking place next May under the auspices of the UN development programme in the region. Again, the aim is to "create some impetus behind new and radical thinking".