HONG KONG - Golin has appointed Zaheer Nooruddin as head of digital innovation for Asia.
Based in Hong Kong and reporting to Jonathan Hughes, International president for the region, Nooruddin will ensure clients in the region benefit from the latest creative thinking around digital and social marketing, according to the company.
The appointment will be effective in January.
Nooruddin joined Waggener Edstrom as vice president and regional digital strategies lead in January 2013.
Nooruddin has experience as a regional digital practice leader and senior social media strategy planning head across Asian markets. He will work closely with Simon Ruparelia, the agency’s head of digital in Asia (based in Singapore), and Jeff Beringer, the firm’s global head of digital (based in the US).
"I am thrilled to be joining Golin as it continues to build such a tremendous integrated and creative offering for clients," Nooruddin said. "Today in Asia every savvy brand marketing and communications leader realizes the importance of innovation and the opportunity it brings for brands to break through the clutter and to make their brands culturally relevant in different markets. At the heart of all innovation lies a bold idea. So my goal is to help our clients see the commercial benefits that creative bravery will bring to their business."
Said Hughes, "Scooping talent like Zaheer is only possible because of a common desire to drive creative change and challenge convention. I love the fact that he shares our ambition and believes that digital
innovation and creative communications are essential for brands to either stand out from the crowd in Asia or to become global icons."
In past positions, Nooruddin, who was born in India, launched and led Edelman Digital in China, served as Burson-Marsteller’s regional digital practice lead, and worked at creative digital marketing agencies OgilvyOne, Proximity/BBDO, Wunderman, and Living Media in New York. He has worked with brands including BMW, Emirates Airline, Hewlett-Packard, Hilton Hotels, Huawei, Pfizer, Royal Dutch Shell, Standard Chartered Bank and Starbucks.