The business was previously held by Weber Shandwick. It is understood that WS repitched for the account.
Hotwire will be responsible for the company’s integrated comms and influencer relations programme.
Chas Moloney, marketing director of Ricoh UK, said: "We were specifically looking for a partner who could help us take Ricoh to the next level. We more than found that in Hotwire, the team’s strategic vision, values and creativity were a perfect match for us."
Alex MacLaverty, UK group MD of Hotwire, said: "Ricoh has been at the forefront of technology innovation since its creation. Working with such a prestigious brand to help it continue on its journey of business transformation presents an incredible challenge and amazing opportunities for the team."
Hotwire wins Ricoh UK account off Weber Shandwick in six-way pitch
Hotwire has been appointed by Tokyo-based IT services company Ricoh to handle its UK PR account, following a six-way pitch.
