The agency’s food and drink team won the account after a two-way pitch. It will work with Bernard Matthew’s marketing team to drive awareness of the company’s product range to families through an integrated consumer campaign.
Rachel Copley, marketing director at Bernard Matthews, said: "We spoke to a number of consultancies but Weber Shandwick showed depth of understanding of our market, strong digital capabilities and a clear strategic approach."
Jo Leah, managing director at Weber Shandwick Manchester, added: "Bernard Matthews is an innovative company with an incredibly strong and long heritage. Our food & drink team will deliver a digital and media strategy to support this iconic brand in its business goals. "
Bernard Matthews is headquartered in Norfolk and is the largest turkey producer in the UK with 56 farms, rearing nearly seven million turkeys per year.