WASHINGTON: The United Nations Foundation has promoted Aaron Sherinian to chief communications and marketing officer.
Sherinian confirmed that the role is new for the organization.
He previously served as VP for communications at the organization and executive director of communications and public affairs before that. In his most recent position, he worked to bolster the group’s social media efforts and expand collaboration with NGOs and corporations.
Kathy Calvin, president and CEO of the UN Foundation, said she asked Sherinian to take on the broader role.
"We know he’s up for the challenge and will continue creating movements and brands that help people come together for impact and positive change in a new era of global engagement," she said, via email.
Sherinian told PRWeek that over the next year, the UN Foundation will serve as PR, marketing, and communications support for "the dialogue that’s going to take place around the [UN’s] new global goals."
"That’s a massive global communications challenge topping my list next year – how we as a foundation mobilize and how we coalesce around our digital presence, marketing capabilities, and media presence," said Sherinian.
Before joining the UN Foundation, Sherinian was MD of public affairs at the Millennium Challenge Corporation. He has also served as a Foreign Service officer for the US State Department and worked abroad in Ecuador, where he advised the ambassador on communications and led media relations for the US Embassy.
He recently spoke at a Paris event that was part of #socialgoodweek.
This story was updated on December 4 to include quotes from Sherinian.