PR Rundown, 12.3.2014

NEW YORK: Brunswick Group has hired Wall Street Journal reporter Siobhan Gorman to work in its expanding privacy and data-security practice, according to The Huffington Post. She worked on the Journal’s intelligence beat and previously covered intelligence and national security for The Baltimore Sun.

WASHINGTON: Derek Yach, executive director of the Vitality Institute and the former SVP of global health and agriculture at PepsiCo, has joined APCO Worldwide’s health advisory board. The group includes former healthy policy officials, public health leaders, and comms chiefs from pharmaceutical and insurance companies.

NEW YORK: Ruder Finn has hired Christine Dusek as EVP and Jon Vidar as SVP in its corporate practice. Both will focus on supporting the group’s growth and driving client program strategies, the firm said in a statement.

ATLANTA: Wireless connectivity services company Bluegiga has named Trevelino/Keller as its PR agency of choice. The firm’s media relations strategy will include executive visibility and tradeshow support, it said in a statement.

BALTIMORE: Brazilian sports apparel brand Track&Field has retained Warschawski as its US marketing and communications AOR as it enters the American market. The brand recently opened a US flagship store in New York. The agency will provide services including media relations, blogger outreach, social media, and retail events.

NEW YORK: PR and brand consulting firm The Door has launched a hospitality and travel industry division. It recently added Commune Hotels + Resorts, Graduate Hotels, NYLO NYC, and The Arnold House to its client roster.

LAS VEGAS: SK+G has appointed Ralph Pici to director of digital, leading innovation and strategy, user engagement, and technology development. He previously worked with companies such as Capital One, PepsiCo, and Walt Disney.

SAN JOSE, CA: Networking and infrastructure company Extreme Networks has named Frank Yoshino as VP of treasury and investor relations. He will oversee investor-facing communications strategy, treasury, and risk management. Yoshino previously worked at Emulex and MTI.

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