Beasley was part of Lloyd's in-house comms team, responding to issues ranging from Superstorm Sandy and aviation disasters to space, weather and jewellery heists.
Before Lloyd's Beasley worked in-house at the Institute of Financial Services and British Gas. As well as experience in crisis comms his skills include digital strategy implementation, financial reporting and campaign delivery.
At FWD he will lead a number of Lloyd's insurance market accounts and report to director Elliot Lane.
Michael Gaughan, CEO of FWD, said: "Matt brings the kind of experience and insight in financial services our clients have come to expect from FWD. We’re pleased to be able to bring him to the agency, adding to the great team we have assembled."
Beasley added: "FWD has a strong reputation in the insurance market for delivering results and I’m delighted to be joining it. I look forward to working with the team and helping them to achieve more success in 2015."