The Red Consultancy wins pitch for Go Ape

Forest adventure company Go Ape has appointed The Red Consultancy to manage its UK PR following a four-way pitch.

Go Ape: The forest adventure company has appointed The Red Consultancy
Go Ape: The forest adventure company has appointed The Red Consultancy

The account was previously held by Berkeley PR, which was retained by the company in 2012.  

The Red Consultancy will be responsible for building awareness of the scale of the brand among consumers. Go Ape has grown significantly since it launched in 2002 and now has four different tree top adventures (Tree Top Adventure, Tree Top Junior, Forest Segway and Zip Trekking) located in 28 forests across the UK with more to come in the year ahead.

Paul Lymer, head of marketing, Go Ape said: "As we expand and grow our family tree across the UK, we felt we needed a large multi-specialist agency to help drive us forward and meet our ambition to make adventure accessible and appealing to everyone. The Red team is creative, passionate and has loads of experience across travel, lifestyle and entertainment and digital. We have high hopes for 2015 and beyond."

Isobel Coney, managing director, consumer (Play) at The Red Consultancy, added: "Go Ape is a great brand with bags of ambition. It has hugely exciting plans for the coming months, which will continue to open up adventure to even more people, and we can’t wait to help inspire families, groups, singles and corporates to get involved and have tons of fun." 

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