Featured in this issue:
• Newsmaker – Tough Mudder’s Ben Johnson has been electrocuted, frozen, and almost set on fire — all in the name of his job. As global head of communications, Johnson runs the gauntlet every day as he tackles PR obstacles and opportunities to further expand the brand's footprint.
• Best Places to Work – Companies understand the importance and value of creating a collaborative, supportive, and efficient work environment. Beyond salary, companies strive to build an environment that considers work/life balance, opportunities for career development and advancement, training, and office culture. Based on feedback from their associates, the businesses that set the industry standard will be recognized across agencies and corporations.
• The Power of Healthcare Partnerships – With increasing globalization, budgetary constraints, and a crowded communications environment, it is apparent that the biggest challenges in healthcare cannot be solved by one organization or sector alone. Leaders from the CDC Foundation, Pfizer, Kyne, Bayer, and Johns Hopkins University underscored communications' key role in facilitating and advancing multi-stakeholder, cross-sector partnerships.
• Q&As – Volodymyr Dehtyarov, CEO at Newsfront PR Agency, discusses how PR is playing a key role in helping Kyiv, Ukraine, communicate from a conflict zone. Toronto’s Melanie Rockliff , director of communications, Campbell Company, sees smaller firms landing big clients in this entrepreneurially minded city.
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