The brief for the brand, which can retail for as much as £500 for a 100ml pot of face cream, is to help Valmont grow name awareness and broaden its audience in the UK among both upmarket men and women. Valmont products are already available in boutique salons such as The White Room in Knightsbridge, and luxury hotels including The Dorchester and Café Royal.
According to David Wilson, chairman of Bell Pottinger’s Consumer business, the account is "worth less than six figures". It will be handled by Bell Pottinger’s new luxury division, which pitched against two other agencies.
The Bell Pottinger team will be overseen by Wilson and headed by new associate partner Karlina Nathan and consultant Amber Hailes.
Christian Stadelmann, international general manager of Valmont Cosmetics, said: "We are looking to develop greater awareness of our range of unique Valmont skincare products, for men and women alike. We have found a great partner in Bell Pottinger – an agency that understands our business, our ambition and shares our passion for Valmont’s innovative products."
Wilson said: "Valmont is recognised as a world leader in luxury skincare products and innovation and we will be looking to expand awareness from its existing niche consumer audience."