John Lewis' festive campaign is the talk of social media

With a few weeks to go before Christmas, fresh sentiment analysis for PRWeek shows that the John Lewis and Sainsbury's highly integrated festive campaigns are dominating the social media conversation, leaving the other major retailers trailing.

by Ian Griggs
Dominant: Sam and his penguin companion Monty are a big talking point on social media
Dominant: Sam and his penguin companion Monty are a big talking point on social media

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