Each event is designed to provide a platform for PR professionals to discuss topics affecting the PR profession, which in turn equips ambitious PRs with the skills they need to future-proof their careers.
Don’t be your own worst enemy. Nine out of 10 times it is confidence that holds people back from expressing their opinion and nine out of 10 times they were right the whole time. Step out of your comfort zone and challenge yourself. Set goals and make them public (see above). This will make you more likely to drive forward and improve.
The old saying, "it’s not what you know it’s who you know" is as true as ever. The difference now is the way you make the connections. Social media open doors and allow us to discover and attend a range of events that will widen our social circles and introduce us to valuable connections.
From media specialists to content creators and strategists – you name it, the PR profession now has a title for it. It’s never been more important to identify where you want to be and the skills needed to get you there.
To succeed in any profession you need to know what’s going on around you. Keeping abreast with PR news on sites such as PRWeek and following forward-thinking bloggers will help you stay in the loop with industry news.
It’s highly likely that the highest achievers will be the ones with a constant desire to improve. The PR profession is backed by the PRCA and CIPR; both provide tonnes of courses and materials that will help PR professionals learn continuously.
Charlotte Winslett is a PR consultant at The Crowd &I