BETHPAGE, NY: Cablevision Systems has promoted Lisa Anselmo to VP of corporate communications.
She was appointed to the role last month, according to her LinkedIn profile. Anselmo is reporting to Cablevision EVP of media and community relations Charles Schueler and is tasked with developing and executing communications supporting corporate strategy, financial performance, and key business developments. She will also lead media relations for the cable TV company’s local media properties, such as Newsday, News 12 Networks, and Optimum Community.
Anselmo is also responsible for the company’s charitable activities, such as its curePC campaign, which is its largest philanthropic program. It conducts the effort in partnership with The Lustgarten Foundation.
She joined Cablevision in 2010 as director of public affairs and communications and most recently served as senior director of corporate communications.
Prior, Anselmo was manager of public affairs and later director of public affairs and communications at American Express. She was responsible for all internal, external, and executive communications for the company’s merchant services and risk, information management, and banking groups, according to her LinkedIn account.
Earlier in Anselmo’s career, she served as manager of external communications for Altria, the parent company of Philip Morris USA, where she managed media relations efforts related to tobacco litigation and legislation. She was also responsible for the company’s philanthropic efforts, according to a Cablevision statement.
Anselmo was not immediately available for comment.
Earlier this month, Cablevision reported that in Q3 it lost 56,000 video customers, compared with a loss of 37,000 in the same period in 2013. In addition, 23,000 broadband customers and 33,000 voice subscribers departed the service. In total, Cablevision’s customer base declined to 3.1 million, down 36,000 since June. Cablevision executives attributed this drop to the company’s focus on higher-value customers, and a policy not to extend promotional offers. However, increases in cable rates and advertising sales drove total Q3 revenue higher.
The company’s Q3 consolidated net revenues increased 3.7% to $1.6 billion and consolidated operating income increased 12% to $252.4 million, compared with the prior year period.