The Native Newsroom initially launched in the US in April, and will now be available to clients in Europe, the Middle East and Africa.
The service will analyse trending topics to help brands understand which topics will resonate with specific audiences. It will combine LinkedIn’s professional audience with brand journalism from content partners such as Freshwire and Specialist.
Features of the service includes: access to a full content studio, brand journalists, as well as benchmark analytics to assess audience awareness and performance-related and predictive content analytics to calculate what audiences want to read in future.
Joshua-Michéle Ross, FleishmanHillard’s EMEA head of creative strategy, said: "Over the past several years LinkedIn has evolved from a recruiting and online resume service to the place where professionals seek business information, professional content and network connections.
"Working closely with LinkedIn, we’ve developed a service that will enable companies to better align their communications objectives with the power of the LinkedIn platform."
