After a non-competitive pitch, Propeller will start work on the account immediately on an initial three-month contract with the potential to become ongoing. This is the first time Genero has employed a PR agency.
Genero is a video platform that allows brands to crowdsource films from a global network of 300,000 creative filmmakers in more than 180 countries. It started in 2009 as a platform for music videos, but has expanded as the demand for video marketing content increases.
The agency will be responsible for the brand’s communication strategy, media relations and creating speaker opportunities at marketing, advertising and media industry events.
Genero MD Darren Khan said: "We are able to tap into a global talent pool to produce top quality content in a quick timeframe. Working with Propeller will enable us to get that message out to more brands, agencies, media owners and publishers."
Kieran Kent, MD of Propeller, said: "The PR programme we are implementing will showcase Genero’s cutting edge creative content for the music and advertising industries as well the opportunities this presents for brands and film-makers."