Hamilton will become vice-chairman in January 2015, when current vice-chair Tony Langham, Lansons CEO, is promoted to PR Council chairman for that year.
The PR Council, which sits within the PRCA, is described as a "thin- tank" for the industry, informing the PRCA’s strategic priorities and providing a formal mechanism to consult with senior practitioners.
Langham said: "David's a top man who has already brought a great deal of energy and enthusiasm to the council. I look forward to working with him next year and he'll make a great chairman in 2016."
The PR Council is currently chaired by Red Lorry Yellow Lorry co-founder Rob Ettridge.