PALO ALTO, CA: Ricardo Reyes, former global comms VP for Tesla Motors, is returning to the electric car-maker as its new communications chief.
Elizabeth Jarvis-Shean, director of global communications at Tesla, confirmed Reyes’ return, but did not disclose further information.
Reyes tweeted about his excitement to rejoin the auto company, which he wrote has "scaled so high, yet is just starting."
Tesla has scaled so high, yet is just starting. Remarkably it hasn't lost a drop of ambition or drive. I’m excited to return and get to work— ricardo reyes (@ricardor) November 24, 2014
Reyes will oversee PR, customer communications, and Tesla’s online presence, Bloomberg Businessweek reported on Monday.
His former stint at Tesla lasted from 2009 to 2012, when he was the company’s VP of global communications and strategic marketing. While in that role, he led the automaker’s comms and carried out IR responsibilities through its 2010 IPO, using no external PR firm. He also built and managed the company’s international communications team, successfully launched Tesla’s Model S and Model X cars, and helped the company "sell out" of the Tesla Roadster model using no advertising, according to Reyes’ LinkedIn profile.
Tesla has been without a senior communications leader since Reyes departed to serve as VP of communications and brand marketing at startup Square. On Reyes’ LinkedIn profile, his most recent position at the startup is listed as brand lead.
Reyes tweeted a message to his colleagues at Square on Monday, thanking them for their work and support.
Thanks Squares: for pushing yourselves, challenging me; for commitment to a noble mission; for being characters in cheerful stories I tell.— ricardo reyes (@ricardor) November 24, 2014
"[Reyes] has been a terrific leader for our brand and our company and we wish him well in his next adventure," Aaron Zamost, Square's director of corporate comms, told PRWeek via email.
Prior to Tesla, Reyes served as head of communications and public affairs for both YouTube and Google. Before that, he managed crisis comms at Bracewell & Giuliani; was spokesman for US trade policy and for the office of the former United States trade representative Robert Zoellick; and was a media surrogate for George W. Bush’s presidential campaign from 2000 to 2001, according to his LinkedIn page.