Adele Minchin to leave Penguin Children's to join Riot Communications

Adele Minchin is to leave her role as publicity director at book publisher Penguin Children's to take the new position of associate director at Riot Communications, which counts Penguin among its roster of literary clients.

Adele Minchin: Fourteen years at Penguin Children's
Adele Minchin: Fourteen years at Penguin Children's
Minchin has been at Penguin Children’s for 14 years. The publisher said she helped develop a number of digital initiatives in her time there, including a series of webcasts called Puffin Virtually Live and the teen peer-to-peer website Spinebreakers.
Preena Gadher, managing director of Riot Communications, said: "Adele is well-known among her peers for creating and delivering work that is intelligent, cutting-edge, and of the absolute highest quality. We have admired Adele’s approach and creativity for many years, and have always thought her way of thinking is very ‘Riot’.

"I am delighted Adele will be joining our growing agency in this senior role, bringing with her a wealth of experience leading a hugely successful team, superb brand and talent management expertise that goes beyond publishing, and an entrepreneurial vision to help steer the Riot ship."

Minchin, who starts her new role on 6 January, said: "I have spent 14 privileged years at the world’s most iconic publishing house, Penguin, and have loved every second of my time there working with the absolute best in the business. The opportunity to put all of my passions, values and expertise into a growing, nimble business with a mission to become the UK’s leading arts PR agency is however irresistible and very exciting. I have long admired the way in which Riot Communications has set about building a thoroughly reliable, creative, engaged and above all interesting and intelligent PR agency."

As well as Penguin, Riot Communications represents publishers including HarperCollins and book retailer Waterstones.

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