What are the key points to keep in mind when considering a celeb partnership?

The strongest partnerships drive positive impact not only for the brand, but also for the celebrity.

by Kara Alaimo, Dan Cohen, Deborah Sierchio
An example of a celebrity partnership: UNICEF teamed up with Selena Gomez
An example of a celebrity partnership: UNICEF teamed up with Selena Gomez

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