It is understood that Brown-Forman's UK business has been talking to eight agencies with experience in the alcohol industry and luxury brand space and has now made a shortlist. It is also understood that Creativebrief is helping to run the process.
Earlier this year Chambord, a raspberry liqueur, launched a new global positioning through advertising agency Wieden & Kennedy London, centred around the 'Because No Reason' campaign, which aims to reconnect the general public with the drink.
The PR brief is for a campaign that raises awareness of the brand among young women, with a focus primarily in bars and some overlap into supermarkets and off-licences.
In a separate process Brown-Forman is looking for a social and digital media agency to work on Chambord.
Brown-Forman's UK business declined to comment.
