TourBar is aimed at travellers around the world who are looking for dating companions. The website launched in February this year with the app following in May.
McCluskey’s brief is to raise the brand's profile and grow its membership base in the UK. The agency will start developing a consumer PR campaign in the UK and Ireland working alongside its US partner Zapwater Communications.
Judy McCluskey, agency principal at McCluskey International, said: "We are delighted to be working with tourbar.com, a unique travel networking site that combines online networking with a lust for travel. We look forward to representing the website and collaborating with our US partner on really creative PR to achieve greater awareness for TourBar."
TourBar.com PR manager Anastasia Zolotova added: "McCluskey International bowled us over with its creative and strategic ideas for how to raise our brand profile and grow our membership in the UK – and it really knows and loves travel, which is integral to the TourBar offering."