CNTB currently works with various PR agencies for specific markets, including Rooster for its UK PR and an in-house office in the US. However this is the first time it will appoint an international PR agency.
It is unclear yet whether the new international agency will replace existing teams in specific markets or work alongside them.
The successful agency will be assigned specific countries to focus on, but it is not known which ones yet. Croatia’s biggest markets are Germany, Austria, UK, Scandinavia, Italy, France and Slovenia.
The brief is to strengthen the national tourist brand and increase tourism in Croatia, particularly during pre and post-season. The strategy should promote awareness of the country and manage perceptions about it as a tourism destination.
The agency will also be responsible for researching and evaluating the current market; developing a five-year PR strategy; creating a three-year PR plan for relevant local markets; developing a one-year implementation plan for the local markets; implementing a strategic PR service; and evaluating the results of campaigns.
The first phase of the tender is open to all agencies that comply with the eligibility criteria, with a deadline of 1 December.
The technical committee of CNTB head office will then choose a maximum of five agencies to present to the selection committee in Zagreb, before deciding on an agency.
The CNTB’s total 2015 budget for the project will be £1.3m plus VAT.
For more information on the public tender, click here.