WASHINGTON: The Federal Housing Finance Agency will continue to work with Porter Novelli on its Home Affordable Refinance Program Awareness and Consumer Education Campaign through 2015.
An award notice posted to fbo.gov on Monday indicates the new contract is worth more than $305,000.
According to a Limited Source Justification document posted online Monday, Porter initially won work with the agency in May 2013 to provide PR support to its HARP campaign. The prior contract was set to run through December 31, 2013, with a deadline for public application to the HARP program on December 31, 2014. The deadline has been pushed back a year to the last day of 2015, according to the document, keeping the agency in need of its PR partner as more than 300,000 homeowners are eligible for the program.
Porter Novelli will provide support for earned media, opinion leader outreach, and events. The firm will also offer reporting results and metrics for the campaign, the document states.
The agency is currently working on stage two – execution – of three required campaign phases that started with research and development and end with wrap-up. Recently, the firm released nationwide TV and radio PSAs.
In the last two years, "staff acquired in-depth knowledge of the goals and strategies of the HARP campaign program, built rapport with the FHFA staff and external stakeholders, and demonstrated knowledge of the actions and resources required to perform this task," according to the document.
Representatives from Porter Novelli and the Federal Housing Finance Agency were not immediately available for comment.