NEW YORK: Social@Ogilvy, the social media arm of Ogilvy & Mather, has teamed up with social media intelligence platform Unmetric to enhance efforts around data and analysis-driven creativity.
By joining forces, Social@Ogilvy will be able to use Unmetric’s tools to better understand social campaigns that drive consumer engagement as well as business results for brands.
Unmetric, founded in 2011, analyzes the online behavior of 25,000 brands across social media channels such as Twitter, Facebook, Pinterest, and LinkedIn. The company is also able to segment out the brands it tracks across 30-plus industry sectors.
