Audio

The PR Week 11.14.2014: How brands tried to #BreakTheInternet

Brands jump on Kim Kardashian buzz; President Obama visits China; MWW continues acquisition spree; lessons on body-image campaigns

by Steve Barrett / November 14, 2014

Southwest Airlines was among the brands piggybacking on Kim Kardashian's much-talked about Paper magazine cover.

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In this week's podcast, Steve Barrett, Frank Washkuch, and Diana Bradley discuss body-image campaigns; the #BreakTheInternet meme; MWW's latest acquisition; President Obama's visit to China; and changes to Kraft's agency roster.

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The PR Week 11.14.2014: How brands tried to #BreakTheInternet

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