NEW YORK: Weber Shandwick has joined forces with social media content creator network Niche, allowing the firm to tap into the community’s 5,000-plus influencers.
Through the partnership, Weber will work with Niche to come up with and distribute content for clients that can be shared on social channels such as YouTube, Instagram, Tumblr, Vine, and Snapchat.
Weber said in a statement that the partnership will take advantage of "visual influence," or the sharing of images and videos by influential people on social media.
Niche, which was founded in 2013, has a network of content creators that work across 16 social platforms on six continents.