ALBUQUERQUE, NM: The New Mexico Health Insurance Exchange, BeWellNM, has chosen Garrity Group Public Relations, K2MD Health, Research + Polling, and Bluespire Marketing for a range of services for its upcoming campaign.
Garrity Group’s team includes Burson-Marsteller’s US healthcare practice and Poston & Associates.
The competitive review included 18 agencies.
Services will include PR and communications, advertising, research, and website and digital design.
The total budget is about $6.1 million, including roughly $3 million for professional services fees from all four groups. The firms will also manage a paid media buy expected to be worth about $3 million.
The contract will run from the start of November through March 31, 2015.
Garrity Group’s team, K2MD Health, and Research + Polling are based in New Mexico, while Bluespire Marketing is located in Minnesota.