Panasonic Malaysia makes ugly mess out of beauty contest

Panasonic Beauty Malaysia is facing a barrage of outrage after it failed to include an online contest's most voted-for contestant in a 'shortlist' of 216 for a beauty pageant.

by Emily Tan November 13, 2014

Campaign Asia-Pacific offers a complete breakdown of this PR crisis, including the facts, the reactions, and expert views on not only where the brand went wrong but also what it could be doing to repair the damage.

Read the full article on Campaign Asia-Pacific

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