Hiive will launch in January, and Aduro will work on the campaign until the end of March 2014 with a view to continuing if it is successful.
Aduro will initially focus on recruiting businesses and individuals to the site and follow up with a launch programme early next year.
The site is powered by Creative Skillset, the social enterprise set up to help creative industries develop skills and talent. It will allow professionals, employers and educators to tap into the UK’s collective creative industry insight.
Ciaran Burke, editor of Hiive, said: "Aduro had some really creative ideas that we absolutely loved and we are excited to be working together on this project."
Natalie Luke, Aduro founder and MD, said: "Hiive is connecting with the best creative talent out there, inspiring people and opening their eyes to new opportunities. It is great to be able to develop a campaign that puts this talent at the heart the campaign.
"Our programme is going to engage with both trade and consumer media across all channels, working with some key individuals who are cutting a new cloth in their trade and really inspiring others."