The agency will be responsible for developing feelunique.com’s social media strategy, as well as supporting with content creation, special projects and community consultation across its social media channels.
It is the first time the brand has engaged a dedicated social media agency.
PrettyGreen joint MD Emma Grace will head up the project, with a four-person team of social specialists. They will report to feelunique.com’s comms director, Victoria Chalmers.
Chalmers said: "We’re really excited to be working with PrettyGreen to drive our social media efforts. The business has some interesting campaigns coming up next year so it’s a great time to get the team onboard to help make them a success."
Lucy Porter, head of digital at PrettyGreen, said: "Feelunique.com is the ultimate destination for beauty and a company with incredible ambition, so we’re thrilled to be working with it on the next phase of its growth."