NEW YORK: Allison+Partners has brought on Jen Graves, former VP of US business development at Edelman, for the newly created role of SVP of marketing and business development.
Graves, who is based in Seattle, is reporting to Allison+Partners chief creative officer Lisa Rosenberg. SVP Tania Condon, who has been with the agency for 11 years, previously led the marketing department. Condon has decided to return to school, but she remains at Allison on a part-time basis, Rosenberg said.
Graves is responsible for driving global marketing efforts and spearheading initiatives to fuel agency growth.
"We had an opportunity to rethink the marketing department and what the department could contribute to the organization, and we felt that this was the right juncture in our lifecycle to combine marketing and business development and create a formal business development function," Rosenberg explained.
Rosenberg added that she wants to strategically look at where and how the firm can grow, as well as increasing "our ability to use data and analytics to chart where we’re going in particular markets and figure out what’s working best for us as an organization."
In her most recent role at Edelman, Graves oversaw new business and marketing in the US. During her more than eight years at the firm, she helped create a national team to manage new business as well as the agency’s first branding campaign earlier this year. Her other roles included VP of new business and marketing for the Western region and senior account supervisor for consumer marketing.
Graves said she wanted to shift from a large to a mid-size agency.
"[Allison] is experiencing a really exciting period of growth and I knew I could lend my marketing and biz dev experience and skills to help take it to the next stage," she added.
Prior to Edelman, Graves spent two years at Cohn & Wolfe, where she led consumer marketing campaigns for clients such as Air New Zealand, Globus, and IHOP. She also previously worked at The Phelps Group, Kaplan Communications, and Lippe Taylor.
In July, Allison hired another former Edelman exec, former EVP Corey Martin, to serve as MD of the consumer practice.
An Edelman spokesperson confirmed Graves left the firm and that it "evolved" the business-development role into a more senior position supporting initiatives across the country. Danielle Clark has served as director of US business development since July, reporting to US COO Juliana Richter.
This story was updated on November 11 with more information about Graves' former role.