Brand South Africa’s function is to improve the country’s global competitiveness and reputation.
APO’s newswire, Africa Wire, reaches more than 50,000 media outlets and distributes content to Bloomberg terminals and Thomson Reuters. It has a potential audience of 600 million.
Nicolas Pompigne-Mognard, founder and CEO of APO, said: "This contract reinforces the fact that APO is the media relations agency of reference for organisations with expanding footprints on the continent or operating across many regions.
"APO is well known for its standards of quality of services in a challenging, growing, emerging market. We have the longstanding experience in understanding each African country’s requirement in managing media relations projects. The fact that our journalist subscribers keep increasing by double digits every year clearly indicates that African nations need to communicate more."
APO’s other clients include Western Union, Etihad Airways, Standard Bank, The World Bank and Coca-Cola.