The pitch was a review of PHE's current contract with Freuds, which ends in December 2014.
The work includes PR on PHE's key social marketing themes, Starting Well, Living Well and Ageing Well. Individual campaigns within its scope include Change4Life, Smokefree and Be Clear on Cancer.
The pitch was open to agencies on the 'Lot 1' roster of integrated creative agencies appointed to the Government Procurement Service Framework. This included Abbott Mead Vickers BBDO, DLKW Lowe, Engine, Enter, Inferno, Kindred, M&C Saatchi, McCann London, Rainey Kelly Campbell Roalfe/Y&R and Ogilvy & Mather Group.
Freuds, which failed to land a place on the roster for high-value contracts awarded last year, was unable to repitch alone, but according to the terms of the roster Lot 1 agencies can partner with non-roster agencies.
M&C Saatchi engaged Freuds as its sub-contractor. M&C Saatchi led on the pitch and the contract is let with them while Freuds will lead on the delivery of the contract.
The new contract is for two years with an option for one year's further renewal.