The appointment adds to Cameons' existing responsibilities as general manager for the agency in Singapore. In her new role, she will oversee Waggener Edstrom’s (WE) network and business across the Southeast Asian region, including multi-market clients across the public and private sectors. She will continue to report to Matthew Lackie, SVP & APAC Lead.
"Over the past five years, Carolyn has demonstrated an excellent track record in growing the business, showing strong entrepreneurial skills and providing excellent client consultancy," said Matthew Lackie.
India born Cameon started her career with WE in 2009 as digital lead for the Singapore office. She was later promoted to deputy general manager and most recently general manager for Singapore. Her communications career spans over a decade, including in-house and agency experience. She has consulted leading brands across industries including healthcare, technology, aviation and FMCG.
The agency claims it has expanded its business in APAC on the foundation of its integrated communications platform, seeing a 13 percent increase in the number of APAC multi-market regional clients. WE offers digital and social-media communications, creative services, content marketing and optimization, real-time marketing, digital and social programmatic advertising, brand and corporate digital influencer intelligence, market research and marketing-communications analytics.