PR Internships For All aims to encourage diversity in the industry as well as ensuring that all interns are paid the national minimum wage. All participating agencies must hire a set number of paid interns from universities outside the Russell Group.
Birmingham City University is the latest partner university to sign up. This brings the total up to 20 agencies and 13 partner universities (listed below) that have now joined the campaign.
The scheme launched in April, with support from pressure campaign Intern Aware and the Taylor Bennett Foundation, which was set up in 2008 to encourage diversity in PR.
Francis Ingham, PRCA director-general, said: "We’re delighted to welcome all the new agencies and the latest partner university to the scheme. The aim of this scheme is to improve the PR industry by bringing in young talent from all sorts of backgrounds, which will serve to enrich the field. By increasing the number of participants, we can help even more young people to get into PR."
The campaign will run until May 2015, after which the PRCA will hold an awards ceremony to celebrate the best of the consultancies, in-house teams and interns taking part in the scheme.
Organisations will be able to take part by hiring trainees from the Taylor Bennett Foundation trainee programme. All interns must be hired for at least a month and be paid at least the national minimum wage.
The full list of 13 partner universities are as follows:
- Bucks New
- Leeds Met
- London College of Communication
- Manchester Metropolitan
- Sheffield Hallam
- Southampton Solent
- Birmingham City
The full list of agencies signed up are:
- Bell Pottinger
- Cohn & Wolfe
- Freedman Brown
- FTI Consulting
- Good Relations
- Hill+Knowlton Strategies
- Jargon PR
- MSL Group London
- Ogilvy PR
- The Red Consultancy
- Weber Shandwick
- Whitehouse Consultancy
Those interested in signing up or finding out more about the scheme should contact PRCA comms director Matt Cartmell on firstname.lastname@example.org.