PR needs to park its tanks on the ad industry's lawn to win the battle of ideas

The talk of the need for greater creativity in the PR industry has become a little bit of an obsession for many of us since the Cannes Lions demonstrated how difficult winning our own category, against the best of the world's advertising and digital creative teams, truly is.

by Richard Moss
Fight the ad industry on its own terms, argues Richard Moss
Fight the ad industry on its own terms, argues Richard Moss

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