WASHINGTON: Kglobal has hired crisis communications veteran Gene Grabowski, previously with Levick, to serve as partner.
Grabowski, who joined the firm on Monday, said his focus will include business development, issues management, working with clients on "major campaigns," and growing kglobal’s staff.
He added that the firm recently signed a contract with the US Navy.
"One thing I’ve learned is crisis craves structure," said Grabowski. "If you can do crisis work, you can do just about any work."
Part of kglobal’s allure is its "integrated, adaptive, and nimble" nature, said Grabowski, particularly now that the firm’s target audiences have shifted from Baby Boomers to Gen X and Millennials.
His time at Levick is one he looks back on with pride, and he said he wishes the firm luck, even if "it doesn't really need it."
Philip Elwood, VP at Levick, confirmed that Grabowski has not been "a formal employee" of the firm since December 2013, when he announced his semi-retirement. Grabowski served as a senior strategist in a "minimal consulting role" for the last year, said Elwood.
Levick has since added Lanny Davis and Connie Mack as EVPs, and Michael Scrivner as SVP. Davis’ appointment was made when Levick acquired his and former Republican National Committee chairman Michael Steele’s public affairs firm, Purple Nation Solutions, in March.
Prior to joining Levick in 2003, Grabowski was VP of communications and marketing at The Grocery Manufacturers of America, according to his LinkedIn profile. Before that, he worked for Burson-Marsteller in Washington as a director, and he previously served as director of media relations for the American Council of Life Insurers, according to his kglobal biography.
Grabowski also served as a journalist for more than a decade, working for publications such as The Associated Press and The Washington Times.