Video: Why the Council of PR Firms rebranded

Kathy Cripps, president of the Council of PR Firms, explains the reasons behind the association's rebranding.

November 05, 2014

Kathy Cripps, president of the Council of PR Firms, talks to PRWeek editor-in-chief Steve Barrett about why the organization rebranded, whether it considered dropping PR from its name, and its new target audience.

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