Video: Why the Council of PR Firms rebranded

Kathy Cripps, president of the Council of PR Firms, explains the reasons behind the association's rebranding.

by Steve Barrett 5 November 2014

Kathy Cripps, president of the Council of PR Firms, talks to PRWeek editor-in-chief Steve Barrett about why the organization rebranded, whether it considered dropping PR from its name, and its new target audience.


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