EML Wildfire drops EML name with rebrand

EML Wildfire, created through the 2011 merger of tech PR agencies EML and Wildfire PR, is reverting to calling itself Wildfire PR.

Richard Parker, who was part of EML, continues as managing director of the agency, which claims it has retained the rest of its management team.

Parker said: "Our merger brought together two growing agencies with the ambition to make a greater impact on the technology PR scene.

"Three years on, we have evolved to become a new breed of agency, retaining our expertise in technology PR, but set up to add value to every element in the marketing mix. Our new, clear name reflects this fresh approach."

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