Featured in this issue:
• Newsmaker – From virus outbreaks to crises in war zones, Doctors Without Borders' comms director Jason Cone navigates complex terrain to ensure care for those in need.
• A Burning Issue — Marijuana, once entrenched in the War On Drugs as the enemy, is now legal for recreational use in two states, Colorado and Washington. Oregon, Alaska, and the District of Columbia residents will cast their votes on the issue this month. Advocacy groups, brands, and state officials are in overdrive on the communications front with stakeholders in Colorado and Washington facing a completely new paradigm in a highly regulated and new industry.
• Real Time Travel — To meet the evolving needs of today’s traveler, many brands in the sector have formed a real-time social media teams or "control rooms," intersecting communications and customer services. PRWeek talks to some of the biggest brands in travel including Expedia, JetBlue, Southwest Airlines, and Hyatt, as well as Coyne.
• Q&As — Nuno Teles, CMO, Heineken USA, speaks to Lindsay Stein about growing the company's portfolio and future strategies for leveraging digital content. Zach Seward, senior editor, Quartz, discusses the media outlet's website redesigns, its approach to native advertising, and the title's latest addition, The Brief.