NEW YORK: McLaren Automotive, a UK-based maker of luxury sportscars, has appointed John Paolo Canton as senior PR manager for North America.
He will be based out of the company’s North American headquarters in New York City, reporting to Tony Joseph, VP of the Americas, and global communications director Wayne Bruce.
Canton will be responsible for developing and implementing the company’s comms strategy in the Americas, as well as corporate, brand, and product comms and social media.
His appointment comes as the company is preparing to launch the McLaren P1 GTR as well as a sportscar line codenamed P13. Canton will work with JMPR Public Relations, which was named McLaren’s North American AOR earlier this month.