D'Arcy Rudnay: Hall of Fame 2014

CCO and SVP, Comcast Corporation

D’Arcy Rudnay is chief communications officer of Comcast Corp., serving as communications counsel to the chairman and CEO and other members of the executive team.

She leads the management of Comcast’s brand and reputation and most recently led strategic communications around the announcement of the $45 billion Time Warner Cable acquisition and $30 billion NBCUniversal transaction in 2011.

Rudnay has decades of experience in M&A communications and reaching a company’s most critical audiences. She has more than 35 years of experience in strategic communications for public corporations, national family owned businesses, and large PR agencies.

At Comcast, she oversees all communications around financial reporting, crisis management, federal and regulatory activities, product launches, employee relations, diversity, and social and digital media.

In 2012, she led the rebranding of Comcast following the NBCUniversal acquisition, with a particular emphasis on repositioning the company in the media and technology industries.

Since arriving at Comcast in 2003 as VP of corporate communications, Rudnay has led all strategic corporate branding and communications as the company grew from 68,000 employees and 21.5 million video, high-speed Internet, and voice customers to approximately 136,000 employees and 50 million combined customers today.

She led the repositioning of Comcast following its acquisitions of AT&T Broadband (2003) and Adelphia (2005) and was subsequently promoted to SVP of corporate communications in 2007 and CCO in 2012.

Prior to Comcast, Rudnay spent 10 years in financial services, at Lincoln Financial Group as VP of corporate communications and media relations and VP of the Lincoln Financial Group Foundation, and at Advanta Corporation, where she was VP of communications and corporate identity.

Prior to Advanta, she worked in communications for The Pew Charitable Trusts and for strategic communications firms in Washington, DC.

Rudnay was named among the "Most Powerful Women in Cable" in 2013, 2012, 2011 and 2010. In 2005, she was a recipient of the Philadelphia Business Journal’s "Women of Distinction" award and Profiles in Diversity Journal’s "Women Worth Watching" award.

She has also served on the board of directors and special committees for nonprofits including The Steppingstone Foundation, Corporate Board of the Philadelphia Museum of Art, Philadelphia Convention and Visitors Bureau, Academy of Notre Dame de Namur, Lincoln Financial Group Foundation, Advanta Foundation, and the Delaware Valley Grantmakers.

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